This Is
For You
Thoughts on Design as an Act of Service A graduate thesis by Gabriel Drozdov

Upcoming Projects

This Is For You

In Progress

Graduate thesis on design as an act of service.

Related Courses

Graduate Thesis II, taught by Bethany Johns, Pouya Ahmadi, and Anne West

Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Fall 2023

Too Much Type

In Progress

Too Much Type is an open-source type foundry specializing in the research and development of new type technologies. The foundry’s output falls into two categories: 1) experimental typefaces, freely distributed alongside original design files; and, 2) digital type specimens, accessible via the foundry’s website with a codebase that permits and encourages unrestricted reuse and adaptation. The foundry’s work attempts to stretch the boundaries of how designers design, use, and think about fonts, both creatively and technically.

The connection between creativity and technology is central to Too Much Type’s core. Too Much Type’s visual direction reflects the foundry’s spirit of bucking design norms and trends, instead finding inspiration in nostalgia and playfulness. The foundry’s website uses the familiar design language of a desktop operating system, but alludes to the aesthetics of older softwares as a way of recontextualizing these technologies as art. This approach is present in each of Too Much Type’s fonts and specimens, which prioritize diversity and innovation in lieu of uniformity and usability.

Too Much Type’s projects often follow specific inquiries or questions. Can we make a font where every letter is unique? Can we hide a sans-serif font in a serif one? Can we make a font dance? Can we make it spin? Can videos or images be fonts? Instead of relying on type technology alone, Too Much Type’s uses focuses on using websites to activate digital fonts in novel ways. By doing so, the foundry is able to materialize typefaces beyond technical limitations. Furthermore, the foundry’s website features an in-browser code editor that allows users to learn and borrow code from each web-based experiment with as little friction as possible. Addressing the preceding questions, the answer is almost always: “Yes, we can do it, and here’s how you can too.”

Related Courses

Website designed and developed in Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Type specimens created in Newly Formed, taught by Christopher and Kathleen Sleboda

Typefaces designed in several courses:

Newly Formed, taught by Christopher and Kathleen Sleboda

Type Design ISP, taught by Richard Lipton

Graduate Studio II, taught by Lucy Hitchcock and Paul Soulellis

Type Studio III, taught by Doug Scott

Type Studio II, taught by Lucy Hitchcock

Web Type, taught by Marie Otsuka

Type Design, taught by Cyrus Highsmith

Visit site

test-project-1.html

Awaiting Content

Open source educational platform for teaching code to designers, artists, and other creatives. Lessons revolve around projects the allow users to try out new skills while generating a meaningful output.

Related Courses

Designed and developed in Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Created for the Web Programming Workshop, taught by Gabriel Drozdov

Visit site

Demoland

In Progress

Interactive code demos for advanced web programming techniques.

Related Courses

Designed and developed in Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Created for the Web Programming Workshop, taught by Gabriel Drozdov

Visit site

Baby Steps

Awaiting Content

Documentation for how to launch a website with no prior experience.

Related Courses

Designed and developed in Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Created for the Web Programming Workshop, taught by Gabriel Drozdov

Visit site

Aurora

Awaiting Revision

Real-time soundtrack, inspired by the music from Animal Crossing. Currently composing an original score to use in lieu of the Animal Crossing soundtrack.

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Notes on Craft

In Progress

Website dedicated to exploring the notiong of craft in our contemporary culture.

Collaborator

Lydia Chodosh, principal designer

Role

Developer; design consultation

Related Course

Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Visit site

Common Dimensions

Completed

Research platform and publication investigating what makes a chair a chair.

Collaborator

Rebecca Wilkinson, principal designer

Role

Developer; design consultation

Related Course

Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Visit site

Now Streaming

Completed

Archive of stream recordings.

Collaborator

Berett Wilber, principal designer

Role

Developer; design consultation

Related Course

Graduate Thesis I, taught by Bethany Johns and Anther Kiley

Visit site

Ghost

Completed

Interactive toy allowing the user to detect specific facial features.

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Gems

Completed

Abstract composition generated from hundreds of overlapping shapes.

Instructions for Use

Not interactive

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Zag

Completed

Interactive toy.

Instructions for Use

Click and drag mouse pointer

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Nautical Maps

Completed

Folded map translated to digital space.

Collaborator

Kaela Kennedy, designer of source material

Role

Web designer; developer

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Without Notice

In Progress

Type foundry featuring student typefaces.

Collaborators

Principal designers: Mizuki Hanada, Anmol Govinda Rao, Sharlene Deng

Co-development: Max Beidler

Role

Developer; design consultant

Visit site

Picket Fence

Completed

Tool for visualizing barrier-grid animations.

Instructions for Use

Must be used in conjunction with a printed barrier-grid animation.

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Does Not Exist

Completed

Visualization of websites returning 404 errors.

Instructions for Use

Black hyperlinks returned a response

White hyperlinks returned a 404 not found error

Gray hyperlinks timed out after a few seconds of trying

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Onomatopoeia

Completed

Poster generator visualizing audio waveforms.

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Zoooooooom

Completed

Quick game challenging the player to keep track of distance travelled.

Related Course

Newly Formed, taught by Christopher and Kathleen Sleboda

Visit site

Summer 2023

Earworm

Completed

Generative sound toy based on phonemes.

Pixel Weaver 2.0

Completed

Generative art application that exploits native CSS properties and transitions. This project is the revised version of Wikipedia Township” created in Spring 2022.

Related Course

Graduate Studio I, taught by Bethany Johns and Ramón Tejada

Visit site

Web Programming Workshop, v2

Revised

Course website for the Web Programming Workshop, featuring code demos, lessons, and links to online resources. Later revised to create Pixel Weaver 2.0” in Summer 2023.

Related Course

Web Programming Workshop, taught by Gabriel Drozdov

Visit site

The Talent House

Completed

Commercial website featuring an interactive piano keyboard.

Client

The Talent House

Collaborator

Clinton Van Arnam

Role

Developer; designer

Visit site

madgab4ever

Completed

Engagement announcement and wedding invitation.

Collaborator

Maddie Ulevich

Role

Fiancé

Visit site

Spring 2023

Small Sites; Big Stories

Awaiting Content

Platform and teaching tool for interactive storytelling. Site will eventually feature student and solicited submissions.

Related Courses

Designed and developed in Graduate Thesis I, taught by Lucy Hitchcock and Paul Soulellis

Created for the Web Programming Workshop, taught by Gabriel Drozdov

Visit site

Highlights from the
Impermanent Collection

Completed

Digital exhibition for the RISD Graphic Design MFA Biennial.

Collaborators

RISD Graphic Design MFA cohort

Role

Web designer; developer

Visit site

A Thesis Compendium

Completed

Interactive essay about design, performance, and websites.

Related Course

Graduate Seminar II, taught by Paul Soulellis

Visit site

Compendium Generator

Completed

Book and poster generator for “A Thesis Compendium”.

Related Course

Graduate Seminar II, taught by Paul Soulellis

Visit site

Notes from Neither
Here nor There

Completed

Series of poetic websites exploring the acts of documentation and re-experience.

Related Courses

Techlands, taught by Shona Kitchen and Georgia Rhodes

Graduate Thesis I, taught by Lucy Hitchcock and Paul Soulellis

Visit site

Techlands

Awaiting Revision

Abstract landscapes composed of satellite images. Source material and interface are currently undergoing revisions to create a more meaningful user experience.

Instructions for Use

Move the mouse to the edges of the screen

Related Course

Techlands, taught by Shona Kitchen and Georgia Rhodes

Visit site

Colors of Extinction

Completed

Archive of color palettes for extinct species.

Collaborator

Moritz Lónyay, principal designer

Role

Developer; design consultation

Visit site

Audioflo

Abandoned

Audio visualizer detecting pitch to generate images. Project remains unfinished due to time constraints.

Collaborator

MJ, principal designer

Role

Developer

Visit site

Wind Drawings

Completed

Website chronicling the movement of wind on various objects.

Collaborator

Kaela Kennedy, principal designer

Role

Developer

Related Course

Graduate Studio II, taught by Lucy Hitchcock and Paul Soulellis

Visit site

Winter 2023

Variable Fonts Workshop

Awaiting Revision

Type-testing toy and platform for showcasing student work from the Variable Fonts Workshop course. User interface is currently undergoing revisions to better archive student work.

Related Courses

Designed and developed in Grad Open Research, taught by Ryan Waller

Created for the Variable Fonts Workshop, taught by Gabriel Drozdov

Visit site

The Design Observer Twenty

Completed

Website launched to highlight Design Observer’s twentieth anniversary and corresponding awards ceremony. The site features a generative artwork that pulls in articles from the entirety of Design Observer’s history.

Client

Design Observer

Role

Developer; design consultation

Visit site

Fall 2022

Smile Through It

Completed

Series of games played by smiling.

Related Course

Graduate Thesis I, taught by Bethany Johns and Ramón Tejada

Visit site

Pixel Weaver

Revised

Generative art application that exploits native CSS properties and transitions. Later revised to create “Pixel Weaver 2.0” in Summer 2023.

Related Course

Graduate Thesis I, taught by Bethany Johns and Ramón Tejada

Visit site

What Is Wikipedia?

Completed

Recontextualization of Wikipedia links as a series of locations. This project is the revised version of Wikipedia Township” created in Spring 2022.

Related Course

Source, taught by Eric Li

Visit site

Spore Site

Completed

Interactive network of audio recordings responding to a common prompt.

Collaborator

Lydia Chodosh, principal designer

Role

Developer; design consultation

Related Course

Graduate Studio I, taught by Bethany Johns and Ramón Tejada

Visit site

Galápagos Islands

Completed

Branding, typeface, and website for UNESCO World Heritage site, the Galápagos Islands. Typeface is a modified version of Work Sans by Wei Huang.

Related Course

Type Studio III, taught by Doug Scott

Visit site

Web Programming Workshop

Revised

Course website for the Web Programming Workshop, featuring code demos and links to online resources. Later revised to create a new version in Summer 2023.

Related Course

Web Programming Workshop, taught by Gabriel Drozdov

Visit site

Spring 2022

Wikipedia Township

Revised

Recontextualization of Wikipedia links as a series of locations. Later revised to create “What Is Wikipedia?” in Fall 2022.

Related Course

Web Type, taught by Marie Otsuka

Visit site

Tag Team Calligraphers

Completed

Interactive game and drawing tool.

Related Course

Graduate Form II, taught by Olya Domoradova

Visit site

Mini Mochi

Awaiting Revision

Variable typeface and digital specimen. Specimen will be revised for Too Much Type.

Related Course

Web Type, taught by Marie Otsuka

Visit site

.otf, .ttf

Completed

Essay on the OpenType and TrueType font file formats.

Related Course

Web Type, taught by Marie Otsuka

Visit site

[This presentation occured on Saturday, December 9, 2023 to a panel of faculty and guest critics at the Rhode Island School of Design.]

There are a few things all of us in this room have in common. We are all graphic designers. Many, if not all, of us have gone through a graduate graphic design program. And, we are all teachers in some shape or form.

I think it’s remarkable that we’ve ended up in this space, in this same room, even if for a short period of time. It reminds me of when I was applying to RISD three years ago, right at the height of COVID. I didn’t think I was going to get in. One of the confusing upsides to COVID was an increased visibility into otherwise opaque institutions, like RISD. I remember joining a Zoom info session. I think I remember hearing the statistic that around two hundred people apply to this program. That would make for an acceptance rate of 7%. Even worse, I distinctly remember an online info session at Yale that revealed the school would accept only two applicants total because of deferrals. That’s two shots out of potentially two hundred to get into a room like this.

I think we can all agree that to be in this space is an immense privilege. This weighs heavy on me. So today, with this as context, I’d like to talk to you about what a RISD thesis means, and how I’m thinking about mine.

I make websites. Here is a list of almost every website I’ve created since joining RISD. Seeing this, I don’t think it would surprise you to hear that I absolutely love websites.

When I think about why I love websites, I think of one in particular — sometimesredsometimesblue.com. I first saw this website over fifteen years ago. As a kid, I remember thinking there was a sort of magic to it. Most of the art I had experienced was faraway, or had to be possessed to be experienced. A website, on the other hand, was special. It was something navigated to, and yet intensely immediate. I could bookmark it, but I could never really own it. And while I could read books, watch movies, and listen to songs, my experience with websites was more like a negotiation. In the case of sometimesredsometimesblue.com, that negotiation took the form of a page refresh.

Sometimes, when you refreshed, the site was red. And sometimes, it was blue.

In that moment, fifteen years ago, I began to love websites. While a book, a movie, or a song could really only be one thing, a website could be two.

At RISD, there is the requirement that a thesis is a book. And as someone who loves websites, I’ve begun to wonder how a book can be more than one thing.

I can remember three times a book was more than one thing for me. The first time was when I was studying theater in undergrad. In theater, a book is not just a book, but a script. And when someone acts or speaks a script, it changes.

The second time was when I was applying to RISD. I stumbled on the online thesis archive, which houses years of graduate work. To me, these theses were not books. They were portals into what happened at RISD, like conversations with past students.

The third time was last year, when Ben Denzer presented his thesis as an artist talk. Speaking to Ben recently, I learned that his goal was to make the thesis have purpose beyond this room, and subsequently beyond this program. His solution was to turn it into something like a script.

So, I’m not sure a book can be more than one thing on its own. That’s probably a controversial thing to say in this room. As designers, our primary jobs are to communicate through typography and graphics. But I’m uncomfortable with that task as it stands. In fact, I don’t enjoy reading. I find the act of reading even the most well-designed book to be a passive act. And as both a designer and a teacher, that personality trait is a little devastating.

But I love stories. I love performances. And I love websites — things with a little push-and-pull.

Here’s what I’m trying. I’m writing my thesis not as a book, but as a series of conversations. The talk you’re currently listening to is the start of one of those conversations. Each conversation is a story, and each story is an idea. Together, those ideas paint a picture of what it means, to me, to be a designer, a developer, and an educator. To that effect, I’m thinking of my thesis as its own project, sometimes about my work, but distinctively separate from my work. And while I have two projects to show you today, those projects are not for my thesis. Instead, they’re for you.

I come to you today as a fellow educator. I taught for the first time last fall in the Web Programming Workshop. I remember preparing for maybe a month beforehand, even going as far as a developing a course website decked out with code demos. And I also remember, on the first day, around one hour in, having a panic attack. It turns out teaching is really hard, and teaching code is even harder.

What I discovered is that the pedagogy of a computer science program does not translate to an arts program. Designers, for the most part, don’t want to become developers. Instead, they want to use code to create design. And so, when I presented my students with hundreds of lines of code across dozens of demos, my students communicated very clearly, without words, that taking such a technical approach would not work.

I think many of us in this room can relate to that experience. Unless I’m mistaken, I don’t know of a single good resource to send students or peers to when they’re interested in learning code. That’s not to say there aren’t dozens of fantastic websites to learn code on. It’s just that, those websites assume you’ll become a developer, not a designer. And as tools like ChatGPT become more popular, I’m also discovering that the code around me is becoming worse. Instead of actually problem-solving, I’ve watched people fail to analyze a single line of code, and instead resort to basically yelling at a machine until it outputs what they want.

My first project today is a response to that problem. I call it test-project-1.html, named after the first file I create when I teach code.

test-project-1 is a few things. First, it’s a curriculum, or rather a trajectory. While teaching code, I learned that students gravitated to one of my resources in particular. This resource was just a series of links to online documentation for different HTML, CSS, and JavaScript features. But what students found helpful was that these links were in order. test-project-1 builds on that discovery and presents a linear trajectory for learning how to code websites.

Second, test-project-1 is series of projects. I’ve designed the website based on the principle that no matter your skill level, you can always produce meaningful artistic output. So, I’ve grouped skillsets into projects that let you exercise those skills while creating real designs. One way I’ve tested this is by having my students draw self-portraits on paper on the first day of the class. Then, they’re tasked with coding digital recreations of those drawings. Here’s an example. [Credit: Rafael Mediodia] I should note this task was heavily inspired by a similar prompt by Laurel Schwulst.

Third, test-project-1 is a tool in itself. The site features a built-in code editor that lets students and teachers work with code without leaving the browser. When I had my panic attack, what I was actually doing was going from one student to another, trying to install code editors on their computers. And even when they were installed, we ran into issues with multilingual keyboards, punctuation marks no one had ever seen before, and erratic file management issues. test-project-1 allows me, as a teacher, to offset these challenges for a day when students feel comfortable enough with the basics. And once that day comes, I have yet another website dedicated entirely to setting up a local coding environment and launching your first website. I call that project Baby Steps.

I’ll invite you later to try out test-project-1 for yourselves. As it stands, the website is fully functional, but the content is very much a work-in-progress. I’m hoping this winter, while I teach a web design course, to flesh out the projects and lessons into a full curriculum.

My second project is a type foundry. I call it Too Much Type, named after this feeling I have that we’ve basically achieved the full gamut of possibilities with traditional type design. Instead, Too Much Type focuses on innovating type technology through the medium of websites and code.

The site itself is a playground featuring all of the typefaces I’ve created since coming to RISD. I’m really honored and humbled by the teachers and mentors I’ve had for typography here. I have to thank Cyrus Highsmith, Marie Otsuka, Richard Lipton, Doug Scott, Lucy Hitchcock, Nancy Skolos, Ryan Waller, Christopher and Kathleen Sleboda, and many more for the output I’ve managed in this program. And while the typefaces I’ve created are all over the place, they’re united in their common goal to try out new ideas and see if they work.

These experiments manifest in the form of digital type specimens. Each type specimen starts with an idea or inquiry. An example of an inquiry might be, “Can a series of videos be used as a font?” The short answer is, yes. What you’re seeing here is my typeface, Sylvania, which utilizes recordings of a CRT screen. Through code, I was able to create an interface that lets the user type out these videos.

But then the question becomes, so what? I’ve actually fielded this question many times while teaching the Variable Fonts Workshop last spring. I would encourage students to create radically conceptual typefaces, which resulted in an inspiring output of work. But I consistently had students asking, what do I do with my font? It’s a good question.

The answer is that the tools to make use of said fonts don’t really exist. So, it falls on us to create those tools. And the primary tool to create tools is code. Specifically, web code.

It follows that Too Much Type is not just a showcase of my work. Instead, it’s platform for distributing code for novel type use cases. This transparency is fundamental to the site’s design, which features a built-in code editor. Someone could go to Too Much Type, see one of my specimens, like the idea, access my code, and apply it to their own project.

While the site’s design is a work-in-progress, I’m really excited to say I’ve already had success with the platform. One of my peers, Elliot Romano, was able to take the aforementioned specimen for Sylvania and use it for his own typeface, seen here.

At this point, I’ve likely been talking for around ten minutes. That feels like a good time to stop talking. My thesis is called “This Is For You: Thoughts on Design as an Act of Service”. What I have set up for you is a website that houses links to every web project I’ve created since coming to RISD. I encourage you specifically to look at test-project-1 and Too Much Type, but you’re also free to check out the breadth of my work. And in lieu of a handout, what I have for you is the full transcript of this presentation, which includes everything I’ve said up until this very last word.

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